I have just begun reading a book by Bob Burg called "Endless Referrals: Network Your Everyday Contacts Into Sales".

It's fascinating how just a few sentences can sometimes cause you to suddenly have your thinking expanded.

He introduced the concept (not new) that everyone knows about 250 people. *Then* he went on to point out that each of those people knows 250 people, therefore you indirectly "know" all those people also.

Now a lot of people emphasise having very large email contact lists but I did a quick calculation for a list of 500 people and when you do the sum you come out with 125,000 people! Now not all of those people will ever come to know you or your services but doesn't it make you think differently?

I mean try this for a day. Each time you look at sometime, briefly reflect on the probability that they know 250 people. Word of mouth is very powerful advertising. So for every person that you interact with you are potentially interacting with 250 other people.

Take care with your interactions.