by Robert Puddy

The newest buzz word on the Net these days is “co-registration.” Co-registration has proven to be one of the most cost effective methods of generating newsletter subscribers or leads.

Broadly speaking, co-registration refers to the practice of referring leads, subscriptions, or memberships concurrent with another registration process. This might occur a couple of different ways:

Visitors signing up for a free subscription or other service are offered the chance to opt-in to other offers on the “thank-you page” that appears after the initial registration.

Visitors to a site are given the chance to opt-in to multiple publications or lists simultaneously. The idea of co-registration is very much related to “thank-you page” joint ventures discussed on the EzineRocket web site.

The most common question was how to set-up the thank-you page.

The second common question was how to find other publishers with whom joint ventures could be implemented. Look for sites similar to your own by searching for them in search engines and directories.

If they have an ezine similar to your own that doesn't necessary compete, they're a perfect candidate. If they don't have an ezine, you may be able to arrange a deal where they would offer free subscriptions to your ezine from their site in exchange for a link from your site to theirs.

You may also find interested publishers through the various communities of email publishers that exist online.

The joint venture set up on the thank-you page of Advertising Know-How is a good example of publications that compliment each other without necessarily competing. One ezine covers how to understand and write php scripts, one marketing tips, one covers the power linking strategy for better search engine optimisation, one covers building online communities, and one offers tips on publishing an email publication. All interest Internet professionals without directly competing for mind share.

By far, the number-one effort to drive new subscriptions to Advertising Know-How was the joint venture I set up with six other ezine publishers. It took about three days to organize and set up, and now Advertising Know-How (and the other publications) all benefit from significantly more new subscribers each day. (Some of the publications — including this one — more than doubled their growth rate.)

You can get an idea of how the joint venture works by taking a look at this page.

That's the page that new subscribers see after filling out the subscription form at Advertising Know-How. The thank-you page features names and descriptions of six other publications and an easy-to-use checkbox form. The publications are recommended for quality and work well with Advertising Know-How because they complement the publication (and would interest a similar audience) without being competitive with it.

The reason this project is so successful is that it took very little time to set up, while the participating publishers continue to benefit from each others' efforts over time.

In fact a brand new service was born from this JV, the project was so successfull I had a whole site programmed to allow any ezine owner to join in and use the thank you page strategy.

Normal co registration services use pop ups to deliver the page views needed to create subscribers, pop up blockers and the general dislike of anything that pops up has reduced the effectivness of these services. Finding a way to carry on utilising the co-registration model, yet getting away from pop ups was essential.

Make no mistake - your subscriber list is your most powerful weapon in the Internet Marketing war. The money isn't in the secrets, the MLM's, the e-books, or anything else. The secret is just a fact!

YOU NEED A MAILING LIST!

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Article written by ROBERT PUDDY
Webmaster http://www.advertisingknowhow.com
Traffic generation and list building tools http://www.rotatorblaze.com(cost shared advertising coop)All the advertising and marketing tools you'll ever need

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