by Teresa King

This guy stops in this little town to get some snacks on his
trip home. Inside the store were barrels and barrels of pickles.

So, he said, "Man, you must sell a lot of pickles."

And, the store owner gave him a sheepish grin and answered,
"No, I don't sell very many pickles. But, the guy who sells
me the pickles, well, that man sells pickles!"

What a concept, huh?

Are you a sales person, a product developer or a give
great service kind of person?

You see pickles have nothing to do with marketing, unless you
are marketing pickles, or things that you sell that would work
with pickles. Such as recipes that use pickles.

It would be rather fortunate if you could get pickles wholesale,
and have a recipe book with 210 ways to use pickles.

And, then you created a recipe book with a headline that turn
heads, such as:

"The Recipe Book that has the kind of recipes that
Catch you a Husband."

Then you simply make a salespage, with a headline that grabs
attention.

'You haven't lived long if you didn't know the way to a man's heart is through his stomach."

Then package up those pickles and name them the

"Man-Catcher Pickles - the Pickles that Men Love to Eat."

Crisp, salty, sour, that'll make your taste buds go POW.

Then add the recipes using "Man Catcher Pickles" that'll get
you a lot of attention. There is no way that you won't be
appreciated for the tender love you put in preparing these
astounding recipes.

"I know you love your family too much to serve them soggy pickles."

So, what do pickles have to do with what you sell? Everything
and nothing. It's simply that it's not what you sell, but how
you package your product.

It's a great salesman who can sell pickles to a man who has too
many. Imagine that same sales person selling something that was wanted and needed. I'd say he/she would be a dangerous salesperson.

What do you think that sales person has that you don't have?

I'll bet just a few things such as enthusiasm, trigger words that
make people buy and a total belief in his/her product.

I can hear that sales pitch now because it is all in the figures.
Marketing is a number's game. Never forget that. If you have a
webpage that sells twice out of 100 targeted visitors, then you
know your numbers. If you don't like those numbers, then you make your salespage turn a higher ratio of sales per visit.

And, you find the target market to where people are looking
for your product. It's all in supply in demand. If there is no
demand, then there simply is no reason for you to supply.

However, if you find a demand, then you must find out
if what you want to sell has more demand than supply. When you find that market, and you create your sales page and develop a product that produces sales, you have a your hands on an Internet gold mine. It's simply a number's game.

So, let's see this pickle salesperson at work.

He might talk to his/her prospective customer with a spiel:

"You buy the barrel of pickels for $147.00. Then you sell individual pickles to your customers at $1.00... There are 500 pickles in that barrel. Your profit is 353.00. " He explains enthusiastically, then asks his potential customer an innocent sounding question:

"So, just how much money do you want to make this month?"

But wait!

We sell the barrels single, but if you buy six today, you can
save $47.00 on each barrel. That's only $600.00 for six barrels,
and your profit will be an amazing $2,400.00.

I will leave you this barrel so you can get started today, and
the next barrels will be here within one week."

You see . . .

The sales person is selling a dream. The person purchasing, better create a recipe book to go with those pickles, fast. Or, start some kind of something that pickles would be a huge seller for such as a sports event or a fund raiser.

Or, he will soon be financially pickled. :)

A good salesperson can sell anything and make it so enticing
that a person will buy.

The lesson: Don't just get something to sell. Share it, think
outside the box, figure out how you can package your product so that it has appeal. Search your target market to make sure there is a demand for what you decide to sell.

(There is a lot of hypothetical rhetoric in this quickly written
article.... however, if you start thinking about packaging
the benefits of what you are selling and how it benefits your
potential client, your sales will increase. It's guaranteed.)

Once you know your target, then create your headlines to snag
their attention fast, keep their interest with tasty sub headers,
and get them drooling for your product because you have hit
all their senses and emotions.

Then you simply over deliver what you promised. You just can't go wrong.

It can be hot headlines, great sales copy, bonuses that entice,
and completely writing down all the benefits to hit their triggers
in emotional sales. Then, start testing different ad campaigns,
to get maximum results.

Good Luck!
Copyright © 2004 Teresa King

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Teresa King has studied marketing techniques and has written
many books for the Internet. One of the hottest products at
this writing is a package of absolutely must have books.
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