Allen Says - SecretWisdom.com

No Confidence - No Sale

Want to know what the secret is to creating sales letters that force people to have total confidence in what you are saying?

What I'm about to tell you can help make you a world class copywriter...

...even though, at first glance, it's boring...

Just like the subject of headlines. Most people never give them much thought at all. They simply can't understand the power hidden in that single sentence we call a headline.

This technique gives your “hype” a solid foundation. By hype I mean the excitement, passion and claims in your letter.

Without this technique what you get is a sales letter filled with claims and hype that inspires no confidence or belief whatsoever.

The technique with all this power is..

“FACTS”

Yes. At the right time, you drop little “educational facts” throughout your letter.

I told you it was boring...

And that is the very reason YOU can use this technique to slap your competitors all around. Because they are relying entirely on hype and unproven claims.

Because it's boring, and doesn't sound like some great secret, people pass right over it.

The more “facts” you tell, the more you sell!

Nothing gives more solid power to a sales letter than doing your research and giving a few facts that fit in with and bolster up the product you are offering.

Are you selling some type of air cleaner?

Then do your research and drop in some interesting facts about what's found in the air of the average home.

Are you selling a travel book?

Then tell us about that place where you can buy beach front property for as little as $10,000 a track.

Interesting facts will make the reader feel indebted to you. Showing him things he didn't know will create a bond with you that others aren't creating.

See if you can find the facts in these letters below...

http://www.agora-inc.com/reports/120SMTOM/W120D8M4/ http://www.agora-inc.com/reports/BUL/BULETR/ http://www.agora-inc.com/reports/120STWCR/I120D8TI/ http://www.agora-inc.com/reports/OXF/WOXFD747/

There's a reason I keep pointing to Agora's letters. These are some of the best copywriters in the world and the best to learn from.

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Allen Says is the creator of the Internet Marketing Warriors “The Only Home-Based Marketing Group On The Internet That Has Actually Helped Thousands Of People Start Making Money From Their Homes!”

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