Copyright © John Taylor 2003

Have you ever flown an airplane? Have you ever watched a pilot as he flies from one airport to another? Would you be able to guess what percentage of the flight is spent exactly “on course”?

This may be a surprise to you, but an airplane flying between two points spends about ninety percent of the flight time off course! This is simply because of the influence on the plane by the wind and the external air pressure.

To stay on course the pilot has to constantly monitor his instruments to check his altitude and his compass bearing; he must then make minor adjustments to compensate for the effects that the air pressure and the wind are having on the speed, altitude and direction of the plane.

What's that got to do with me making a profit? You might ask. Well, I'm glad you asked. You see, if you want a successful online business you must take into account a number of different factors that can influence your ability to make profitable sales.

What effect are your competitors having on your business? Is the economy buoyant or sluggish? Is the demand for your products and services increasing or decreasing? How effective are your advertising campaigns? How effective are your Pay Per Click campaigns?

Just like a pilot must monitor his instruments to stay on course, so must you monitor your sales and marketing activities to ensure you are on track to make a profit.

Reviewing and analysing the effectiveness of your advertisements, your sales copy, your ecommerce system and the other critical elements within your entire sales process will allow you to identify strengths and weaknesses. You will then have the knowledge that will enable you to capitalise upon your strengths and to address your weaknesses.

Testing and tracking is a critical sales and marketing activity and something that you must focus on if you are to steer a profitable online course.

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About the Author:

John Taylor is the author of “Learn Over Twenty Ways to Improve Your Conversion Rate and Multiply Your Profits” - A Special Report that contains a wealth of information on professional testing and tracking techniques that can boost your conversion rate and generate increased profits. To learn how testing and tracking can boost your profits click this link now: http://www.test-and-track.com

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