by Robert Puddy

The newest buzz word on the Net these days is “co-registration.” Co-registration has proven to be one of the most cost effective methods of generating newsletter subscribers or leads.
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by Catherine Franz

Here are 21 ways to expand your subscriber base:

1. Keep your subscription form easy to find on every web page. Preferably, add it on your navigational bar. If the form is to large for the bar or page, add a hyperlink and send them to a popup or a separate page so that the previous page on your site doesn't disappear. It is easy for them to return.
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